They are set on showcasing the ultra-contemporary art movement in the 8th Arrondissement in Paris, France. The artists, which come from all corners of the world, represent Sonia’s Tryson Collection.
Sonia Borrell has a 16-year-long career of collecting living artists and a buzzing social media presence, demonstrating a keen eye for new talent and evolving artistic expression. As the curator of the show, Sonia believes that art is an essential part of life and makes it beautiful, hence the name Life is Beautiful.
The artists include Annabel Faustin, Adam Handler, August Vilella, Aico Tsumori, Akitoshi Akamatsu, Camilla Engström, Felix Treadwell, Fandi, Imon Boy, Marria Pratts, Ryo Laksamana (RYOL), Socko, Sol Felpeto, Sol Summers, Tania Marmolejo, Yuri Rodekin, Alexander Guy, Suanjaya Kencut, Jordan Tran aka Kean, Young Lee, Taro Yamada, Krisitn Moore, Pedro Hoz & Johanna Tordjman. Sonia and Géraldine will announce more surprises through Instagram.
"I am super excited to be curating the show in Galerie Zberro's space," said Sonia. "With Carl Kostyál lending part of his network to join Géraldine and I's roster of artists, we're sure to create an impactful, 3-week experience."
Carl Kostyál is a gallerist and owner of a gallery bearing his name, who since 2010 has brought international attention to emerging artists, many of whom will be at the show.
Géraldine Zberro, the founder of Galerie Zberro, has managed the business for over two decades. She has built and elevated the careers of several international artists, showcasing them in the center of Paris, near the Champs-Élysées. The collaboration stems from a long admiration on both sides in taste of art, and of their successful maneuvering as women pioneers in the art world.
The event, which will take place from the 15th of October until the 5th of November, will premiere Sonia’s first published book about practical art collecting advice: Art in Real-Time. It will serve as a guide for young collectors and artists to get into the modernizing industry.
“I believe the book, much like the exhibition, is showcasing my philosophy of what art collecting should be,” said Sonia. “Art is a way of living, and I believe that these young artists are, and will be just as impactful as those before them.”
