ART IN REAL-TIME:

A part-guide, part-memoir of all the lessons Sonia Borrell learned in her 16-year career as an art collector. She dedicates this book to collectors, curators, galleries, artists and anyone that wants to know how art collecting works. You’ll learn through my first-hand experiences how to:

• Craft Your Mindset by curating with meaning to get a cohesive collection with internal and external results.

• Reach the Wider Art World by learning how it works and how to grow your relationships with artists, galleries, and collectors.

• Collect according to your budget using actual buying, selling, and trading advice.

• Recognize the Risks and challenges that come with collecting, from safeguarding your security to identifying scammers and flippers.

 

This book is not for those who do not care for contemporary art. Nor for those who wish to collect from their sofas. Nor for those afraid of meeting people and building a life they desire.

 

This book reflects a subjective opinion about the art world where contributors, distributed between the chapters, support and expand on Sonia’s insights through their fields of expertise in the art market. The end delivers a quick masterclass for emerging artists to fulfil your questions on how the art world works.

 

“I value your time. Every word, line, and page has been carefully crafted to hopefully ensure that, as the reader, you feel it’s never wasted. You're a companion by my side, holding my hand as we navigate this together.”

 

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I’m a collector of the ultra-contemporary art movement, also known as the New-Now, a subgenre of contemporary art that highlights the immediacy of the present 21st-century moment. Its artistic themes reflect the current socio-political climate, technological advancements, and cultural shifts essentials for any forward-thinking collection. In an era where the present moment keeps evolving, the artists of today are capturing the essence of our society in real-time.​